Feed your flock with confidence. Not confusion.
My name is Carey. I raise birds in McCalla, Alabama. For years I couldn't find a feed that did right by my flock — so I made my own, with help from Jeff Mattocks at Fertrell.
This is the result. Non-GMO grains. Real fish meal. The first poultry supplement with Cysteine. No fillers. No shortcuts.
Every ingredient. Every batch. Sourced from local farms where we can.
Cut the fillers and birds eat less, waste less, and perform like they're meant to.
The first poultry supplement to use Cysteine, the amino acid that builds feathers.
Meet a few of the girls.
These are some of the birds eating ShowPro every day. Each one named, each one tracked. The feed gets tested on them first.
What goes in.
And what doesn't.
Our flagship product, broken down. Every ingredient earns its place — or it doesn't go in.
No corn screenings, no soy hulls, no by-product meal. Nothing that doesn't feed the bird.
From the catalog.
Great feed & supplements. American-Made coops & greenhouses. Free guides. See it all →
What keepers say about Show Pro.
Real five-star reviews from real flock owners. Updates automatically.
"The perfect feed didn't exist. So we built it."
It started with a coop full of birds plateauing on store-bought feed. Carey got tired of mixing this and that so he called Jeff Mattocks at Fertrell — a man who has spent thirty years answering the question "what does a bird actually need?" They sat across a table for three days and built a feed. Then produced a supplement to make your feed the almost perfect feed. The first to put Cysteine in a poultry supplement!
Field notes from the barn.
What's working, what's not, and what we'd do differently. Straight from Carey.
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Read articleFeed for confidence.
Blended to profection in America. Shipped fresh. Backed by 10+ years of breeder experience.